ENTREPRENEURIAL INNOVATIVE ORIENTATION PRACTICE: AN EFFECTIVE MEANS FOR ORGANIZATIONAL PERFORMANCE IN NIGERIA LISTED PAINT MANUFACTURING FIRMSAbstract:
Business Operators in manufacturing firms lean towards engagement in entrepreneurial innovative activities. Previous researches have emphasized that Entrepreneurial Orientation (EO) is a key ingredient for firm innovation. However, adequate attention and commitment to issues of Entrepreneurial Innovative Orientations such as new product development, technological, market opportunities, and staff development and how it influences Manufacturing firms have not been well explored in Nigeria. The study evaluated the influence of entrepreneurial innovative orientation on the performance of selected manufacturing firms regarding listed paint manufacturing firms in Nigeria. Both Primary and secondary data were adopted. The primary data were gathered through the use of questionnaires while the secondary was source through financial reports of selected firms from a period of 2014-2019. Three hundred (300) questionnaires were administered on the staff of all eight (6) quoted paint manufacturing firms selected using stratified random and Judgmental techniques. This was done in such a way that all the 8 selected quoted paint manufacturing firms in relevant units (Finance, sales and marketing, research and development, and operations team) have 50 questionnaires each. Data collected was analyzed using Descriptive statistics while regression analysis was used to test the formulated hypothesis. The results ( R2 -0.745; F- values = 35.400 = and P-Value = 0.000) revealed Entrepreneurial Innovative Orientation such as technological innovation, product development, market opportunity, and staff development had a positive significant effect on the performance of sales and profit of sampled paint manufacturing firms in Nigeria. This study concluded that entrepreneurial innovative orientation had a significant and positive influence on the performance of selected paint manufacturing firms in Nigeria. Therefore, the study recommended that business operators of paint manufacturing firms should embrace Pro-active and performance-based to take advantage of new market emerging dynamics and opportunities that will positively enhance firm performance.