AMJD Volume. 8, Issue 3 (2018)

Social mobilization campaigns have been stressed as one of the pre-requisites for the success of such programme as polio eradication campaign. To get people accept and support such a health initiative requires effective communication and planned application of strategies. This study was conducted with the aim of identifying the strategies used and the challenges faced by the social mobilization campaign committee of Yobe State Government, Nigeria. In its bid to mobilize the grassroots for successful polio eradication. Survey method and purposive sampling were used to get seven officials from Ministry of Information, Ministry of Health, NPI Unit, Yobe Broadcasting Corporation, Yobe State Television, Traditional / Religious Leaders in Yobe State were interviewed. Findings of the study have shown the various strategies used by the social mobilization campaign committee, such as advocacy visit, meeting, seminars and workshop